Cunning Fox Trivia
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- Website Copywriting
- WordPress CMS
- Custom Design
The client is Cunning Fox Trivia, a brand started by Kym, who is a Toowoomba-based trivia nerd. Also, she’s Angela’s aunt 🙂
Kym wanted a website to promote her idea for a trivia question subscription service. She needed a way for pubs and other clients to sign up as members, pay for their ongoing subscription, and receive new trivia packs each week to run trivia at their establishments.
We designed a responsive custom WordPress website that:
- Promoted the benefits of hosting a trivia night (for clients that were new to the concept)
- Clearly explained membership inclusions and pricing
- Overcame potential customer objections to signing up
- Included a membership area for members to log in, see payment information, update their details, and download trivia packs, templates, and resources
- Reflected the fun nature of the brand and product without looking untrustworthy
And although we launched this site back in 2015, we think you’ll agree that the design still looks pretty on-point 4+ years’ later!