The Client
Hammer & Shine is a professional structural landscaping company that specialises in retaining walls and large-scale fencing projects throughout Moreton Bay and Brisbane. They’re known for unmatched quality, expert advice, and industry-leading communication.
The Project
After creating their own website initially, Hammer & Shine were keen to update the design and add to the content, with the help of The Digital Brew. Their goals included standing out from the competition, showcasing their professionalism, increasing their qualified leads from Google, and promoting their services (which had recently changed).
The Solution
We started the project with local keyword research because we knew that this would influence the direction of the site — particularly the services pages. We opted to create one main services page that would talk about their overall expertise in structural landscaping, and two subpages for the services they most wanted to focus on (with the potential to add more down the track). In addition, we created the home page, about page, contact page, and a quote form.
The design took cues from the existing logo with its golden hued gradient, balancing this with a dark background and white fonts. We incorporated Hammer & Shine’s photos throughout the site to visually showcase their capabilities. To build trust, we incorporated a number of testimonials, partner logos, and the brand’s story.
