Website Copywriting: Crafted For Your Brand and Audience
Why Get Professional Website Content Writing
It always works best if you start with the copy.
Far too many small businesses overlook the importance of good website copy when it comes to launching or redesigning their web presence. But if your content isn’t meaningful or polished, even the prettiest website will fall short on traffic and conversions.
A good website copywriter will write for your audience, but keep search in mind. They’ll structure your content neatly for the web, with scannability, interlinking, and clear calls-to-action. And they’ll let your brand shine through at every opportunity.
Website Copywriting Inclusions
Website Copywriting Prices
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About Our Website Copywriting Services
What is website copywriting?
Quite simply, website copywriting refers to all the words on your website that are used to sell/explain your offer, connect with your audience, and support your user journey.
Can’t I just DIY my website copywriting?
You certainly could. If you’re in the very early stages of your business, it might even be a good idea to DIY. Website copywriting can be a lot to invest in upfront, especially if your offers and messaging are likely to evolve in the coming months. That said, the process can be time consuming and daunting — and even if you’re good with words, working with a professional will lead to a more polished and effective result. If you’re not sure, you can always have a go at writing the copy yourself first and then decide whether you need some professional input.
What kinds of businesses do you work with?
We typically work with small to medium sized businesses, including trades, construction businesses, B2B companies, tech brands, allied health organisations, and consultants. Although we’re based in Brisbane, Australia, we’ve worked with brands in the U.S., the UK, Europe, and Asia.
Who is going to write my website copy?
You’ll work with Brew’s co-founder and very own in-house website copywriter, Angela Rodgers! She’s a Brisbane-based copywriter who has been writing website copy for more than 10 years. Her specialties include B2B and technology, but she has experience in nearly every industry, having written for more than 150 brands.
How much does website copywriting cost?
The cost of website copywriting varies hugely, depending on the scope of work, and the experience and expertise of the writer. You might find a brand new freelancer that charges as little as $100 per page for basic content, while seasoned professionals can charge tens of thousands for sales pages. When weighing up the cost of the project, it’s important to find a writer that’s a good fit for your industry, your goals, and the stage of business you’re at.
What’s the ROI on website copy?
Your website copy does a lot of heavy lifting — it can help you gain organic traffic from qualified leads (without paying for ongoing ads) and it can help you turn prospects into customers that are ready to buy. It’s hard to put a number on that kind of thing. But to maximise your ROI on website copywriting, make sure you seek out a writer that’s strategic — every word should get you closer to your goals, whether that’s increasing the value of your brand, improving conversions, or boosting traffic to your site.
Can you customise a website copywriting package for me?
Of course! The pricing and packages listed here are just a starting point. After our initial conversation, we’ll propose a custom package to suit you. Add on extra pages, extra features, longer form content, and specific plugins/integrations.
Can you also help with content writing?
Sure can! If you need content written (like blogs, case studies, eBooks, etc.) we can help. You might want a few pieces ready to go for your website launch, or a set amount of content each month. Mention in your enquiry that you need support with content and we can chat about the details over a call.