The Client
JTW Accountants are a Gladstone-based accounting and business advisory firm for modern small to medium businesses, offering business advice, tax and accounting services, and superannuation accounting support.
The Project
Jeremy from JTW Accountants approached us to create a professional site ahead of officially launching the business. He wanted to make sure he could be found online by ideal clients and connect with those that would be the best fit for his approach. It was important that the site’s content would help reduce the time spent answering new client questions and manually booking appointments — and be easy to update in the future if services, legislation, or something else changed. It was also important to Jeremy that the brand would look modern and unique from the many stale/bland accounting websites out there.
The Solution
To design the site, we used visual cues from the JTW Accountants logo, as well as Jeremy’s interests, professional approach, and the local area. In particular, Jeremy is passionate about Lego (when he’s not geeking out over accounting things!), so we subtly incorporated this into the design, instantly adding personality to the brand. The content was equally influenced by Jeremy’s own voice, his target audience, and target keywords for SEO. We created a home page, about page, services page, contact page, appointment booking form, and blog. This included some mini case studies and various client testimonials to help build trust.
